The Future of Fan Engagement
Our Mission
To redefine fan engagement, delivering instant, frictionless interactions that transform every moment into deeper connections with teams and memorable experiences for fans.
Meet The Pulse Behind Soundpays
Our Leadership Team
Peter is a tech-focused entrepreneur with over $500 million in successful exits and a portfolio generating $400 million in annual revenue. Backed by a world-class team, he builds and scales disruptive ventures. Soundpays is his next breakthrough, a patented platform poised to redefine engagement and unlock multibillion dollar market potential.
Doug Sutherland, CTO of Soundpays, is a digital strategist and product development expert. He leads the creation of ultrasonic-based mobile commerce solutions, integrating front-end, server-side, and middleware systems. A co-author of two patents, Doug bridges innovation with operational execution to deliver impactful, scalable technology.
Marie-Christine (MC) is a bilingual legal strategist experienced in civil and common law. She has held senior roles in Ontario and Quebec, advising on corporate/commercial law, M&A, employment, privacy, fintech, and regulatory compliance. At Soundpays, she leads legal and regulatory functions, supporting growth, risk management, and governance with sharp judgment and a strong business acumen.
Ziad Feghali is a senior sales executive with 25+ years of global experience driving strategic growth, business development, and revenue generation. Known for solving complex client challenges, he blends deep industry knowledge with expertise in product, contract, and stakeholder management to deliver impactful, scalable solutions.
Paul Eastwood is a sales/marketing executive with extensive experience in brand and business development across the sectors of recorded music, apparel/sportswear, merchandising, sponsorship, and entertainment technologies. As Director of Marketing & Business Development, he spearheads Soundpays’ initiatives in live music, sports, and entertainment, and oversees all branding, content, and communications.
Our Advisory Board
Glenn Reitmeier is widely recognized as a technology visionary and a pioneer in the television industry. Glenn’s career includes NBC Universal as Senior Vice President, Technology Standards and Policy as well as the leading visionary, creator and architect of digital television at RCA/Sarnoff Laboratories. He is also recipient of the NAB’s Television Engineering Award for lifetime achievement.
Chief Revenue Officer, Former leadership at Snap, Yahoo, Viacom, NBCU and Firework. Most recently Jeff Lucas was the CRO at Firework, the world’s largest video commerce platform, with over a thousand clients across 37 countries, accelerating revenue growth for brands, retailers, publishers and DTC clients through the use of short shoppable video and interactive livestream.
Joe Choti is the Chief Technology Officer and Senior VP at Major League Baseball Advanced Media Joe is also President and Chief Executive Officer at Tickets.com. With more than 20 years of sporting industry experience, Joe has a strong history of providing both strategic direction and executive leadership at both companies.
Steve Katelman spent nearly three decades at Omnicom, most recently as the EVP of Global Strategic Partnerships for Omnicom Media Group. He focused on digital strategies and investments for many of Omnicom’s clients and launched OMG’s trading desk, Accuen, in 2008. Steve was also instrumental in the launching of Annalect in 2010, Omnicom’s Data and Analytics practice.
Jeff Morander joined the Association of Luxury Suite Directors (ALSD) as CEO in May 2022. With over 35 years of senior management experience in the sports industry, Jeff has also worked for the Phoenix/Arizona Coyotes, the Sacramento Kings, the Atlanta Hawks, the Chicago Bears, the Houston Rockets, the Tampa Bay Lightning, and the Ottawa Senators.
DK Metcalf’s rise to football greatness began at an early age, fully coming into frame during his time at the University of Mississippi (Ole Miss). Showing flashes of stardom, DK was drafted in the second round by the Seattle Seahawks in 2019, and in 2025, was traded to the Pittsburgh Steelers.
Scottie Barnes is a true star for the Toronto Raptors. Barnes burst onto the scene in his first year, averaging 15.3 points and 7.5 rebounds per game on the way to winning NBA Rookie of the Year. The Raptors selected Scottie with the fourth overall pick in the 2021 NBA Draft from Florida State.
Steven Ziff is a seasoned marketing and brand executive with over 20 years of experience spanning sports, entertainment, media, and technology. Ziff’s leadership extends across the NFL, MLB and the NHL. He has held executive roles with the Los Angeles Chargers, the Washington Commanders, the Jacksonville Jaguars, the San Diego Padres, and the Florida Panthers.
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