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no friction. just action.

Our Technology

Soundpays’ groundbreaking Sound Cue Technology drives revenue, boosts brand loyalty, and unlocks valuable audience insights.

Soundpays Key Benefits

01

Fan Engagement

Elevate the in-game experience for fans through unique interactive activations and special offers.

02

Sponsorship Value

Build brand awareness and consumer engagement for sponsors with data-driven campaigns.

03

Revenue Generation

Unlock new revenue opportunities through sponsored FanXperiences and second-screen activations.

04

Next Level Fan Loyalty

Supercharge fan loyalty increasing ticket and merchandise sales.

05

Data Attribution

Generate actionable data insights to refine audience understanding.

How Soundpays Works

01

Audio Signals

Inaudible Sound Cues are broadcast from existing stadium and arena audio systems.

02

Mobile Recognition

Fans’ mobile devices pick up these Sound Cues via a team’s Soundpays-enabled app.

03

Instant Engagement

Real-time in-game offers, rewards, or interactive experiences are delivered directly to fans.

04

Immediate Response

Fans take instantaneous action (purchase, vote, participate).

Soundpays At-Home

Coming 2026, teams will be able to engage their fans at home with the same real-time FanXperiences during live TV broadcasts of their games, employing Soundpays’ new patented broadcast-capable Inaudible Response Technology (IRT).

The Problem

TV advertising is stuck in the past … it’s passive, hard to track, and nearly impossible to convert in real time.

The Solution

Bring TV Advertising into the future … Soundpays IRT technology makes every moment shoppable, measurable, and monetizable!

Inaudible Audio Signals

All Broadcasters embed Soundpays’ patented IRT Watermarks into existing TV audio broadcast streams.

Mobile Recognition

Soundpays’ SDK is integrated within a team’s app, allowing fans’ mobile devices to recognize the watermarks.

Instant Engagement

Real-time in-game and in-ad offers, rewards or interactive experiences are delivered directly to each fan.

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